With the December 2007 issue, the Ladera Times celebrates its first full year in production. We launched the publication last December as a weekly newspaper but, after 12 issues, we reformatted it as a monthly news publication when we didn’t generate enough advertisements to sustain a weekly schedule. As the old business adage goes, "Adapt or perish." We chose to adapt.
We eventually hope to go back to a weekly when the market warrants it but, for the time being, we’re going to continue to focus on being the best community monthly publication around. The Ladera Times is owned, written, and produced entirely by Ladera Ranch residents with deep roots in the community. It is devoted entirely to news about Ladera Ranch. Each issue is 100% jammed full of Ladera Ranch news. No national news, no boilerplate from some none oblique wire service, no stories about Lipizzaner Stallions . . . just plain news about Ladera Ranch, its people, business, and events. In that regard, we’re dedicated to: o Covering community news, activities, school news, sports, o Serving as an advocate for the safe, productive, enjoyable, o Publishing news stories and features that support the inherent o Providing a voice for members of the residential and business That’s our mission statement and every member of the Ladera Times staff works diligently to meet or exceed those standards with each issue. If we fail to meet our commitment, we hope you’ll call us on it. That said, while the Ladera Times is a monthly, this companion website -- www.LaderaTimes.com -- is, in effect, a daily news source as we update much of it every day with items of news and value to residents of Ladera Ranch. There is no other website providing the extent and depth of information as LaderaTimes.com. So if you’re not visiting it on a regular basis, you’re missing out on a lot of daily news. Plus we have added a new feature enabling readers to voice their opinions on various topics. Check it out. We’ve been musing over a slogan for the newspaper other than the obvious, "All the news that fits." My favorite is: "Telling the stories that make Ladera Ranch unique." Email us at LaderaTimes@cox.net and tell us your suggestions. In the meantime, on behalf of everyone responsible for putting the Ladera Times on your doorknob each month -- including our news reporters, photographers, printers, delivery people, and, most important, our advertisers -- let me wish you and yours a joyous holiday season!
family events, and related stories in Ladera Ranch and its
immediate environs;
and sustainable development and use of community parks and
facilities;
concepts of family values, health, welfare, safety, good
consumerism and citizenship, and energy and environmental
conservation;
communities.
Jim Schmitt, Editor and Publisher