It's official: Gelson's Markets has won final approval to buy six Haggen grocery stores in Southern California, including the Ladera Ranch supermarket purchased less than a year ago by Haggen. The sale was announced today by Gelson's President and CEO Rob McDougall. Terms of the agreement were not announced.
"Our goal is to retain as many local Haggen workers as possible while also giving opportunities to existing Gelson's employees, as well as others who wish to join the Gelson's family,"said Gelson's President and CEO.
In addition to the Ladera Ranch store, the sale includes Haggens stores in:
Los Angeles County: 2627 Lincoln Blvd., Santa Monica
Riverside County: 36-101 Bob Hope Drive, Rancho Mirage
San Diego County: 2707 Via De La Valle, Del Mar; 730
Turquoise Street, San Diego
Ventura County: 1736 Avenida De Los Arboles,
"We're excited to become part of these communities, a process that may take time in order to customize stores for each neighborhood," said McDougall.
Haggen filed for Chapter 11 bankruptcy this past September, less than a year after it purchased over 100 Pavilions/Vons supermarkets. Ladera consumers complained that the prices at the local Haggen store were substantially higher than they were used to paying at the former Pavilions store, which should serve as a cautionary tale for Gelson's to consider.
Gelson's anticipates closing on the stores late this year and plans to relaunch its purchased stores early next year under its own brand with initial improvements to product selection and merchandising, followed several months later by redesign and construction.
Existing pharmacies will remain open during the transition.In addition to the newly acquired locations, Gelson's is on track to open new stores in Rancho Mission Viejo and Manhattan Beach.
Founded in 1951, Gelson's currently operates 18 full-service specialty grocery stores in Southern California. Each Gelson's Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market.
"Our high standards - for quality, value and freshness; unsurpassed service; and attention to detail - define the ultimate grocery shopping experience," said Mr. McDougall.
"With over 60 years of experience, Gelson's in-house experts know Southern California's lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson's is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes," he continued.
"This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items."
For more information about Gelson’s Markets, visit www.gelsons.com.